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Firefox will block the universal user ID

Firefox will block the universal user ID, according to Mozilla. This will prevent the DigiTrust consortium from tracking users in Firefox. The decision comes when IAB tries to create a standard online universal user ID. According to IAB, this should reduce the online ad…
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Users could stop the sale of personal information

Users would be able to stop the sale of personal information. The Digital Advertising Alliance (DAA) announced that it would finalize mechanisms for this. This step complies with the California Consumer Privacy Act (CCPA). The system could become effective on January 1st…