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Google announced it will kill the cookies

Google announced what the industry have feared for the last year – it will kill the cookies. This means that the Chrome browser will no longer support third-party cookies. The transition will take two years. The move will affect all web users at some extent. Still, the…
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Firefox will block the universal user ID

Firefox will block the universal user ID, according to Mozilla. This will prevent the DigiTrust consortium from tracking users in Firefox. The decision comes when IAB tries to create a standard online universal user ID. According to IAB, this should reduce the online ad…
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Users could stop the sale of personal information

Users would be able to stop the sale of personal information. The Digital Advertising Alliance (DAA) announced that it would finalize mechanisms for this. This step complies with the California Consumer Privacy Act (CCPA). The system could become effective on January 1st…