Digital advertising transparency is the main purpose of a bill that a group of U.S. senators came up with. The project would force Google break up the ad-tech business, for regulation and transparency reasons. Why digital advertising transparency? The Competition and…
Google fights in EU’s second largest court to dismiss the fine imposed by EU antitrust regulators, three years ago. At that moment, the court decided that Alphabet’s unit hindered its rivals in online searching advertising. Google fights one of the three…
Google announced less intrusive ads in videos both in its Chrome browser and on YouTube. Thus, Chrome will block ads that play in the middle of videos up to 8 minutes long. Also, YouTube won’t show those ads in the first place.
The decision comes as Google wants to…
Google announced it would restrict political advertising before the UK General Elections and the US Presidential election, next year. The giant mentioned it will limit the election ad targeting to “age, gender, and general location.”
In a blog post, Scott Spencer, VP…
We will all have more ads from Google both on YouTube and on Google Images. Google announced a new shopping advertisment option for Google Images and two new visual ad options for YouTube. As explained by the company,
this decision was made to expand the opportunities for…