Ad Guardian Plus

Facebook limits the number of ads run by a page

Off-Facebook Activity

Facebook announced it will limit the number of ads run by a page at any time. Evan Klein, software engineer at Facebook, explained in a post what will happen. “In mid 2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year. We’re implementing ad limits because very high ad volume can hinder an advertiser’s performanceWith too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.” 

So, Facebook would not limit its revenue, as it might seem. Still, they realized that running to many ads usually leads to worse the ad performance. It would reduce overall ad spend, as the big advertisers not being pleased with the results would mean a slow down in their spend. 

As Klein emphasized, the change will only impact a small number of brands. The Page’s ad volume could be monitored via the new Ad Volume API, starting mid 2020. The recently released API update also includes the removal of some video ad metrics. Also, some updates to the messaging options for companies disapeared.  

Anyway, you know that Ad Guardian Plus protects you from the annoying ads, for free! 

Related posts
Ad Guardian PlusNews

Google removed 1.700 infected apps

Ad Guardian PlusNews

10.000 attacks per minute from Iran

Ad Guardian PlusNews

Increasing phishing and malware threats until 2025

Ad Guardian PlusNews

Star Wars scam spreads malware

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our
BitGuardian Newsletter

Stay updated with the latest security news and updates for the products you need.

Choose your favorite: