Digital advertising transparency is the main purpose of a bill that a group of U.S. senators came up with. The project would force Google break up the ad-tech business, for regulation and transparency reasons. Why digital advertising transparency? The Competition and…
A U.S. judge temporarily dismissed antitrust charges against Alphabet’s Google. A group of advertisers accused Google of having a monopoly position on the world’s advertising market. Still, the judge offered them chance to try again after addressing what she…
Google announced what the industry have feared for the last year – it will kill the cookies. This means that the Chrome browser will no longer support third-party cookies. The transition will take two years.
The move will affect all web users at some extent. Still, the…
Firefox will block the universal user ID, according to Mozilla. This will prevent the DigiTrust consortium from tracking users in Firefox. The decision comes when IAB tries to create a standard online universal user ID. According to IAB, this should reduce the online ad…
Users would be able to stop the sale of personal information. The Digital Advertising Alliance (DAA) announced that it would finalize mechanisms for this. This step complies with the California Consumer Privacy Act (CCPA). The system could become effective on January 1st…
